About Daniel

I was born in São Paulo, Brazil, and at the age of 15 I moved to Italy with my family. There I finished high school and went on to get a degree in International Economics from Bocconi University. Right after getting my degree (2005) I started working as a Market Analyst at Alcatel-Lucent.

Speaking at Blog World – Las Vegas

Exactly one year after starting at the job I gave in my resignation letter. Technology and the Internet had always been passions of mine, and I already had a couple of websites gaining traction, so I decided to start a company to build and manage blogs and websites, called Online Profits LLC. Combined my websites receive around 2 million monthly visitors.

After a couple of years (around 2008) I decided to expand my business into web applications, and that is when I started learning how to code. I got in love with programming, so much that I decided to go back to university to take Computer Science classes (I spent 5 semesters at UNICAMP, Brazil).

Competing at the Ford Hackathon

Whenever time allows I participate in programming competitions, including Google Code Jam and Facebook Hacker Cup. I also like to compete in hackathons. Early in 2015 I won a car at Ford’s hackathon, and I also won MasterCard’s Masters of Code. You can visit my programming blog at ProgrammingLogic.com. There you’ll find algorithms and code snippets I find interesting, solutions to programming challenges, useful scripts and so on.

Given the explosion of the mobile segment, in 2011 I decided to start a second company along with my brother (who is also a developer), called Kubic Technology. The company specializes in developing mobile apps for the Android and iOS platforms, and we did projects for local banks, restaurants, and other organizations. Over time we lost interest in developing projects for other people, as we wanted to focus on our own stuff, so in 2015 we sold the brand and the website.

Masters of Code - San Francisco
Masters of Code – San Francisco

In 2015 I also started my third company, called SmartShop.com.br. We tried to replicate the Gazelle.com model in Brazil (i.e., buying and selling used smartphones). Instead of focusing only on the website, however, we decided to have physical stores as well, as we believed this was essential to reach the Brazilian customers. It was a huge learning experience for me, as it’s the first time I built a business with an offline component. Our profit margin turned out to be much lower than initially expected, so late in 2016 we closed the company.

Over the years I have occasionally provided consulting services for companies and institutions, and that includes a project with the United States federal government. I was hired to help with the launch of a new site for Voice of America (the official US external broadcaster).

Daniel Scocco sax
Playing My Tenor Sax

I have several hobbies, including driving go-karts, playing the saxophone, chess, poker, and swimming. Curiously enough, all of them taught me a lot about business!